By Our Abuja Correspondent
A new report has raised concerns about the federal government’s digital engagement strategy, revealing that despite a combined following of over 17 million Nigerians on social media, most cabinet ministers under President Bola Tinubu are neglecting key platforms such as TikTok and LinkedIn.
The Nigerian Cabinet Social Media Report 2025, published by UK-based digital strategy firm Column, uncovered a striking digital disconnect between government officials and the online population. The study, which assessed the digital activity of all 51 ministers, shows a disproportionate reliance on Twitter, Facebook, and Instagram—with TikTok and LinkedIn largely ignored.
Collectively, the ministers have built significant audiences:
- Twitter: 9.4 million followers
- Facebook: 4.8 million followers
- Instagram: 2.2 million followers
In contrast, only seven ministers were found on TikTok, a platform increasingly used by young Nigerians for news, education, and civic participation. Just 17 ministers maintain active profiles on LinkedIn, a hub for professional networking and public policy engagement.
The findings are particularly striking given Nigeria’s growing online population. With over 236 million people, approximately 39% are active internet users, and projections suggest social media usage will exceed 103 million by 2026. Experts say this digital gap could undermine the administration’s efforts to promote transparency, accessibility, and public trust.
Digital communication analysts are urging federal officials to expand their social media engagement across a broader range of platforms to reach a more diverse audience, especially the youth and professional communities.
“This is not just about popularity. It’s about democratic dialogue,” said Tolu Fadare, a Lagos-based media analyst. “When ministers limit their reach to a few platforms, they limit how they hear and respond to the people they serve.”
As the administration navigates key national reforms, economic recovery, and social cohesion, the report calls for a rethinking of digital engagement—one that aligns with global trends and leverages the full spectrum of online platforms.