Two Market Intelligence and Market Segmentation

By Thomas Peretu Every successful act of communication begins with understanding. It is the compass that provides the road map for every effective message. Whether in politics, diplomacy, business or war, history is replete with examples of leaders who spoke eloquently but failed because they misunderstood the people they sought to influence. Words, however brilliant,…

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INEC Unveils Official Campaign Timetable for 2027 General Elections

The Independent National Electoral Commission (INEC) has officially released the campaign timetable for the 2027 General Elections, outlining the dates political parties and candidates are permitted to commence campaigns in line with the provisions of the Electoral Act 2026. According to the electoral umpire, campaigns for the Presidential and National Assembly elections will begin on…

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